INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return. It is on this background the research examines the influence of advertisement AfriCity University undergraduates´ patronage of Goodmorning cornflakes. Cross sectional survey research as a quantitative design was used. Questionnaire was used as a research instrument for collecting data from 100 respondents that were drawn from AfriCity University. Multi-stage sampling technique as probability sampling was used to select respondents from AfriCity University. Findings showed that advertisement has great influence on respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should extend their advertisement campaign to social media and other another online platform in order to reach multiple students.
Related Project Materials
ASSESSMENT OF PERSONAL INCOME TAX ADMINISTRATION IN NIGERIA A STUDY OF AKWA IBOM STATE BOARD OF INTERNAL REVENUE
Abstract
Creating a good tax system implies that taxes should be collected regularly, consistently, conveniently and aff...
EXPLORING THE EFFECTS OF EARLY CHILDHOOD EDUCATION ON SOCIAL JUSTICE ADVOCACY
ABSTRACT: This study explored the Effects of Early Childhood Education on Social Justice Advocacy. The objec...
THE EFFECT OF FREE EDUCATION ON THE ACADEMIC PERFORMANCE OF STUDENTS IN SECONDARY SCHOOL
Abstract
This work analyses the effect of free education on the academic performance of students in secondary schools us...
A COMPARATIVE ANALYSIS OF COMPUTERIZED ACCOUNTING SYSTEM AND MANUAL ACCOUNTING SYSTEM
ABSTRACT
This research study is a comparative analysis of computerized accounting system and manual accounting system with reference to A...
Iterative Root Cause Analysis Using Data Mining in Software Testing Processes
Abstract
In order to remain competitive, companies need to be constantly vigilant and aware of the current trends in the industry in whic...
A CRITICAL SURVEY ON INSTRUCTIONAL MATERIALS USED IN TEACHING AND LEARNING OF BUSINESS STUDIES
Background of the Study
Man had been looking for ways to improve the efficacy of his communication for...
VALUE ADDITION AS A BASIS FOR ENHANCING PRODUCTIVITY IN RICE PRODUCTION AND PROCESSING
Abstract
This study is on value addition as a basis for enhancing productivity in rice production and processing....
THE ROLE OF EARLY CHILDHOOD EDUCATION IN FOSTERING CULTURAL DIVERSITY AWARENESS
ABSTRACT: The role of early childhood education in fostering cultural dive...
COMMUNITY-BASED DIAGNOSIS AND MANAGEMENT OF CHILDHOOD MALARIA USING RAPID DIAGNOSTIC TEST AND MANAGEMENT WITH ARTEMISININ –BASED COMBINATION THERAPY IN TARABA STATE-NIGERIA
ABSTRACT
A cross-sectional study was conducted for fifteen (15) months (May...
REFORMING THE UNITED NATIONS SECURITY COUNCIL: CHALLENGES AND PROSPECTS
Abstract
This study examines the prospects for and challenges against reforming the UN Security Council...
